LOS ANGELES — January 16, 2019 — The Guestbook, the world’s largest rewards program for independent and boutique hotels, today announces that the company’s CEO and founder, James Gancos was selected by Hospitality Sales & Marketing Association International (HSMAI) to participate in a panel of hotel industry thought leaders at its 2020 Marketing Strategy Conference, taking place next week in New York.

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The panel discussion, entitled, “The Evolving Loyalty Landscape” will be held Wednesday, January 22 from 11:15 a.m. to noon in the Cantor/Jolson room on the 9th floor of the New York Marriott Marquis. Moderated by Dr. Lalia Rach, the discussion will explore recent trends in traveler behavior and specific tactics to assist hoteliers in maximizing guest loyalty for their properties, groups and brands. Joining Gancos, additional marketing experts participating in the panel include David Flueck, senior Vice President of Global Loyalty at Marriott Bonvoy; Mark Molinari, Vice President of Strategic Initiatives & Marketing Programs at the Las Vegas Sands; and Flo Lugli, Executive Chairman at GHA.

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