Las Vegas and Myrtle Beach, SC — March 16, 2019 — The Guestbook, the world’s largest rewards program for independent and boutique hotels, and Fuel, the premier software provider and digital agency for the hotel industry, have partnered to release a new white paper addressing the economic challenges facing hoteliers in the coming months and how to weather them. Titled “Navigating Troubled Times,” the informational white paper explores key strategies that hotels can use to stay focused on what matters and avoid common pitfalls during strained economic periods.

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Hoteliers have many reasons to feel uneasy about the future. A tumultuous election year compounded by a rapidly developing health crisis and fears of an economic recession are understandably fueling their anxieties. Daily event and flight cancellations are making the matter worse, and a lack of concrete, actionable information is leading consumers and business owners to make critical decisions based on limited visibility. With this in mind, The Guestbook and Fuel combined feedback from guest surveys with expert insight from the hospitality industry’s leading digital marketing and guest loyalty professionals to create a guide for hoteliers who must make key decisions about their future.